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  • Kids, aged 6 to 12, reveal the five tricks they use to dupe their dads
  • A third (35%) of kids trick their dads more than once a week – with 35% admitting to teaming up with Mum
  • Take Five campaign urges dads to wise up: if your own kids can get one over on you, do you really think you stand a chance with an experienced financial fraudster?

While almost half (48%) of men think it’s unlikely or highly unlikely that they will ever fall victim to financial fraudsters, it seems they may not be as savvy as they think with over a third of kids (35%) in the UK managing to trick their dads at least twice a week.

The research is released ahead of Father’s Day by Financial Fraud Action UK’s Take Five campaign which is warning dads that, like kids, financial fraudsters never take a day off. And, just like kids, the best financial fraudsters are most likely to take advantage when our guard is down.

The research reveals that the top five ways our little rascals manipulate their dads are:

  1. Smiling sweetly (41%)
  2. Offering a hug (40%)
  3. Being overly polite (35%)
  4. Trying to make Dad laugh (20%)
  5. Saying they’ve done well at school (15%)

Also, it seems in many cases kids aren’t acting alone, with 35% saying they team up with their Mum to trick their Dad. One of the main reasons for this team effort is that both mums and their kids want to be taken somewhere by Dad (53%) or because they want the TV changed from what Dad is watching (40%). Favourite phrases to reel in Dad include, “Mum said I could” (43%) and “Mum always lets me” (33%) which shows that kids are already savvy enough to play the adults against each other to try and get what they want. Dads should also be on alert to the following watch words which kids use when trying to get their own way – including “don’t worry Dad its fine, I always do it” and “all my friend do it.”

Despite it seeming that many men are a push over, when it comes to financial fraud many believe they are unlikely or highly unlikely to fall victim, despite national figures showing that 31% are caught out each year. Over two-third (67%) of men believe it will never happen to them as they are confident they know what they are doing when it comes to avoiding financial scammers.

Katy Worobec, Director of Financial Fraud Action UK, said, “As this research shows, dads aren’t as immune to being tricked as they think they are. If it’s that easy to get one over on dad, imagine how easy it is for professional fraudsters whose sole focus is to trick them into revealing financial or personal details.  This Father’s Day we are reminding everyone, and particularly dads, of the importance of Taking Five – to take that moment – to pause and think before they respond to any requests to share any personal or financial details. It’s also something that dads may find useful in dealing with their kids too!”

The research also reveals that as well as teaming up with mums, the top tricks children use are:

  1. Pretending to be asleep (45%)
  2. Pretending to brush their teeth when they haven’t (38%) – and 28% of those run the tooth brush under the tap in case Dad checks!
  3. Pretending to have washed hands before dinner (31%)
  4. Lying about completing homework before school (22%)
  5. Hiding toys instead of clearing them away (21%)

In 2016, the UK lost £2 million each day as a result of financial fraud. This totalled £768.8 million an increase on the £755 million lost in 2015.

Take Five – the national campaign against financial fraud backed by all major banks and key financial services providers in the UK – aims to put consumers and businesses back in control with straight forward advice to help prevent financial fraud.

Take Five is asking consumers to help protect themselves from financial fraud by remembering some simple advice:

  • Never disclose security details, such as your PIN or full banking password
  • Don’t assume an email, text or phone call is authentic
  • Don’t be rushed – a genuine organisation won’t mind waiting
  • Listen to your instincts – you know if something doesn’t feel right
  • Stay in control – don’t panic and make a decision you’ll regret

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